Top Tools To Sell Your Home

By Doherty • May 7th, 2011
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People have the attention span of a gnat, a fact that is true for homebuyers as well. To overcome this, you must have marketing materials to give them when they view your Lincoln, NH Real Estate.

Marketing Materials You Must Have to Sell Your Home

Buying a property involves a lot of looking, which can be tiring and confusing. It is the rare day indeed when a homebuyer snatches up the first property they see. Instead, they tend to look at dozens or more if for no other reason than to assure themselves that they have not missed out on that one, golden opportunity.  This can be exhausting for the agent, but since this is likely the largest and most important purchasing decision they will be making for the next few years, the time spent is valuable!

This Easter egg hunt mentality can result in buyers passing by a home that is actually perfect for their needs. After three or four weeks, they will start thinking about the home and realize as much. As a seller of the home in question, this doesn’t really help you unless they can recall the specifics of the location or contact information for your property, a dubious assumption.

One of the best ways to circumvent this problem is to make sure every potential buyer leaves your property with marketing materials in hand. In the real estate business, said marketing materials usually consist of either a brochure, a folder of information or some type of flyer. Regardless of the specific format, the important thing is to make sure they have something in hand.  It is also important to be branding yourself.  If all they have is a property flyer, but no way to contact you or your office, you have just wasted an hour of your time and a few dollars in gas!

Your marketing materials absolutely must contain some basic items. First and foremost, you need to include pictures of the Lincoln, NH Real Estate that your are listing. Images are the key to memory when it comes to real estate. A buyer may forget about the home, but see the flier under a pile of paperwork a few weeks later and realize it was the best listing of the bunch. Whatever you do, include photographs.

From a practical side, you need to also include some basic information. This includes information such as the address, listed price, number of rooms and bathrooms, special features, square footage, and information on the positive aspects of the area if relevant.
Ironically, many people fail to include contact information. Don’t be one of them! Include a phone number and email address if you can.

Homebuyers tend to get overwhelmed when it comes to the sheer volume of properties they look at. Make sure to stick your marketing materials in their hands and they may just realize what a prize your property is compared to other listings.  And since when selling Lincoln, NH Real Estate, we work well with the other agents in town, makes sure you highlight whichever property was be fore THEM!  They will become lifelong customers since you put their needs first.

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